Factors Influencing Purchase Intention under Indent Buying Model on Wechat
نویسندگان
چکیده
Indent buying on Wechat is a new e-commerce model in China. Product trade is different from ordinary online shopping under this model. We conducted an empirical study and found that trust, information quality and perceived value have significant impact on consumers’ intention to purchase indent buying products. Information quality and word of mouth significantly influence consumers’ perceived value.
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تاریخ انتشار 2016